Today the major record labels don't have a positive brand image and the very public actions they have taken to control the rise of digital media and the Internet over the last several years is at the very heart of their fall from grace. To some the big labels are an anachronism. To others they are anti-consumer. The erosion of their image is dramatic and while we have seen plenty of polls attempting to gauge consumer thought, any attempt to apply sales figures to such measurements is elusive.
The major labels have taken to blaming file sharing for all ills. In reality, file sharing is just one piece of a more complex puzzle that is still shaping itself as new technologies and digital strategies reshape the media landscape as a whole. To rely on file sharing as the universal scapegoat may have only served to distract label management from a much larger schism that hits at the heart of the traditional label/artist/ model. This includes the rise of tools that have empowered the artist directly like MySpace and YouTube.
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