Monday, July 30, 2007

Sponsored concerts are great deal, but is it a fad?

Make no mistake, Ozzfest tickets may be free this year, but it is hardly an act of charity.

"I'm not trying to be the Mother Teresa of the music industry, because I like money more than anybody else," Sharon Osbourne said, then let out a wicked laugh.

Whether it's the MTV show "The Osbournes," the British reality show "The X Factor" that she co-hosts with Simon Cowell, or her famous quote about dropping Smashing Pumpkins as a client for medical reasons ("Billy Corgan was making me sick"), Osbourne has never had a problem attracting attention and profiting from it.

At a concert industry symposium in February, Sharon and Ozzy Osbourne made the dramatic announcement that the struggling Ozzfest would be free this year, supported instead by sponsorship. The nationwide tour kicked off the second week of July and continues through Aug. 30.

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