This Quick Tip was adapted from an article by Tony van Veen, originally published in Disc Makers’ FastForward newsletter. Read the entire article here.
Double your gig revenue!
Merch sales are an easy way to make more money as a gigging indie artist.We independent artists have the habit of forgetting what our fans really are: our valued customers. Good customers have this wonderful habit of buying our stuff, and merchandise can be a big part of that.
Tips On Buying Merch
You’ll definitely want custom t-shirts, which represent 80% of all merch sold. But the greater the variety of merchandise you have to sell, the greater your opportunity to generate revenue.If you decide to design your merch yourself, keep it simple. Intricate designs don't usually translate well to silkscreen printing.If you are choosing multiple garment colors, make sure you take the extra time to ensure your ink colors will work well on all of the colors you choose.Beware, for every design location you add, there may be an additional cost involved.Start with one shirt color. Black is a good start, chosen by three quarters of all artists.Confirm this with your vendor, but you can usually split one order into S, M, L, or XL for any garment at no additional charge.
Tips On Selling Your Merch
When you’re on stage, mention that you have cool merch for sale.Display your merch in a high-traffic area.Keep prices reasonable and attractive.Sell a range of garments (not just t-shirts).Offer bundles (package two or more items together).Offer something for free with purchase (a poster, sticker, etc).Make sure everyone working with the band is wearing your merch.
Merch sales are an easy way to make more money as a gigging indie artist.We independent artists have the habit of forgetting what our fans really are: our valued customers. Good customers have this wonderful habit of buying our stuff, and merchandise can be a big part of that.
Tips On Buying Merch
You’ll definitely want custom t-shirts, which represent 80% of all merch sold. But the greater the variety of merchandise you have to sell, the greater your opportunity to generate revenue.If you decide to design your merch yourself, keep it simple. Intricate designs don't usually translate well to silkscreen printing.If you are choosing multiple garment colors, make sure you take the extra time to ensure your ink colors will work well on all of the colors you choose.Beware, for every design location you add, there may be an additional cost involved.Start with one shirt color. Black is a good start, chosen by three quarters of all artists.Confirm this with your vendor, but you can usually split one order into S, M, L, or XL for any garment at no additional charge.
Tips On Selling Your Merch
When you’re on stage, mention that you have cool merch for sale.Display your merch in a high-traffic area.Keep prices reasonable and attractive.Sell a range of garments (not just t-shirts).Offer bundles (package two or more items together).Offer something for free with purchase (a poster, sticker, etc).Make sure everyone working with the band is wearing your merch.